Author name: TheGeneral

Why is Branding important?

Why is Branding important?   Branding is the cornerstone of a successful business, serving as the essence of its identity and the bridge between the company and its audience. Here’s a breakdown of why branding is crucial for any business endeavour. First and foremost, branding builds recognition and trust. In a crowded marketplace, where consumers are bombarded with countless options, a strong brand stands out like a beacon amidst the noise. By consistently presenting a distinct visual identity, messaging, and values, a brand becomes familiar and memorable to its target audience. This familiarity breeds trust, as consumers are more likely to choose brands they recognize and perceive as reliable. Moreover, branding differentiates your business from competitors. In industries where products or services are similar, branding is often the deciding factor for consumers. A well-defined brand with a unique value proposition sets you apart, enabling you to command premium pricing and attract loyal customers. It’s not just about what you offer, but how you present it – and branding is the vehicle through which you communicate your distinctiveness. Furthermore, branding creates emotional connections. Beyond mere transactions, successful brands evoke feelings and resonate with consumers on a deeper level. Whether it’s nostalgia, aspiration, or a sense of belonging, strong brands tap into human emotions, forging bonds that transcend product features. These emotional connections foster brand loyalty, turning customers into brand advocates who champion your business to others. Additionally, branding drives consistency and coherence across all touchpoints. From your logo and website to your packaging and customer service, every interaction with your brand shapes the perception of your business. A cohesive brand identity ensures that each touchpoint reinforces the same message, values, and experience, building trust and credibility over time. Consistency breeds familiarity, and familiarity breeds trust. Moreover, branding fuels business growth and expansion. A strong brand provides a solid foundation for diversification, allowing you to extend your product line or enter new markets with confidence. It simplifies the process of introducing new offerings, as loyal customers are more likely to try new products from a brand they trust. Additionally, a strong brand attracts top talent and strategic partnerships, further fueling your company’s growth trajectory. Furthermore, branding increases the value of your business. Beyond tangible assets, such as revenue and inventory, a strong brand is a valuable intangible asset that contributes to your company’s overall worth. Investors and acquirers are willing to pay a premium for businesses with strong brand equity, as it signifies stability, growth potential, and competitive advantage. In conclusion, branding is not just about logos and colours; it’s about crafting a compelling narrative and fostering meaningful connections with your audience. It’s the foundation upon which successful businesses are built, driving recognition, differentiation, trust, and growth. Whether you’re a startup or an established enterprise, investing in branding is an essential step towards long-term success and sustainability. So, remember: your brand is not just what you sell – it’s who you are, what you stand for, and how you make your customers feel. Find out more about our Branding Service

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The Importance of a Business Plan

The Importance of a Business Plan A business plan serves as the blueprint for success in the entrepreneurial world. It’s not just a document; it’s a roadmap that guides every aspect of your venture, from conception to execution and beyond. Here’s why attempting to start a business without one is akin to setting sail without a map. First and foremost, a business plan forces you to articulate your vision clearly. It compels you to define your business idea, target market, unique value proposition, and long-term goals. Without this clarity, you’re essentially navigating blindfolded through the turbulent waters of the market, increasing the likelihood of failure. Moreover, a well-crafted business plan serves as a reality check. It requires you to conduct thorough market research, analyze competitors, and assess potential challenges. This process not only helps you identify opportunities but also mitigates risks. It’s like conducting a reconnaissance mission before entering the battlefield – you gather intelligence to devise effective strategies and anticipate obstacles. Furthermore, a business plan facilitates strategic decision-making. By outlining your business model, sales and marketing strategies, operational processes, and financial projections, it provides a framework for making informed choices. Whether it’s determining pricing strategies, allocating resources, or expanding into new markets, a solid business plan serves as a compass, guiding you towards the most favorable outcomes. Additionally, a business plan is essential for securing funding. Whether you’re seeking investment from venture capitalists, applying for a bank loan, or pitching to angel investors, they all want to see a comprehensive business plan. It demonstrates your commitment, competence, and understanding of the market – factors crucial for gaining their trust and support. Without a compelling business plan, convincing potential investors becomes an uphill battle. Furthermore, a business plan fosters accountability and discipline. It establishes milestones, timelines, and performance metrics, holding you accountable for achieving your goals. It’s like having a coach who keeps you focused and motivated throughout the entrepreneurial journey. Without this discipline, it’s easy to get sidetracked or lose momentum, leading to missed opportunities and eventual failure. Moreover, a business plan serves as a communication tool. Whether it’s sharing your vision with potential partners, recruiting talented team members, or engaging stakeholders, a well-written business plan effectively conveys your ideas and objectives. It’s the foundation upon which you build trust and credibility within the business community. In conclusion, attempting to start a business without a well-thought-out business plan is akin to embarking on a perilous journey without a map or compass. It’s a recipe for disaster, fraught with uncertainty and unnecessary risks. A business plan is not just a document; it’s your strategic weapon in the competitive landscape of entrepreneurship. It provides clarity, guides decision-making, secures funding, fosters accountability, and facilitates communication. So, before you take the plunge into the world of entrepreneurship, remember: a business plan is your key to success.

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Terms & Conditions Content Creation

Terms and Conditions Effective Date: 01 / 01 / 2026 Welcome to Pure Genius Media. By engaging our services, you agree to these Terms and Conditions. Please read them carefully. These Terms govern all interactions between you (“the Client”) and Pure Genius Media (“the Provider,” “we,” or “us”), including but not limited to website hosting, care and maintenance packages, optional add-ons, bespoke website builds, and related digital services. 1. Scope of Services 1.1 Digital Services:Our services are strictly limited to digital website-related services, including: Website hosting and WordPress hosting Care and maintenance packages (Basic, Premium, Full Monty) Optional add-ons (SEO, content updates, marketing strategy, custom features) Bespoke website builds or redesigns 1.2 Digital Partnership:When subscribing to any of our care and maintenance or full-service packages, you are entering a digital partnership. This partnership is strictly limited to your website and associated digital services. We do not provide offline business management, accounting, legal, or non-website consulting services unless explicitly agreed in writing. 2. Package Details 2.1 Care and Maintenance Packages: Basic Plan: £11/month — includes core ongoing website care. Premium Plan: £75/month — includes advanced support, priority response, optional add-ons. Full Monty Plan: £225/month — includes all care, maintenance, growth support, SEO, content updates, marketing strategy, and custom feature assistance. 2.2 Optional Add-Ons:Optional services may be added to any package at the prices listed on the website. Clients subscribing to add-ons acknowledge that additional fees will apply. 2.3 One-Time Website Builds or Redesigns:If you do not yet have a website, or require a redesign, a separate one-time fee will be discussed during onboarding. This fee is not included in recurring care or hosting packages. 3. Client Responsibilities Clients must provide all required content, credentials, and access for services to be delivered effectively. Clients must maintain active payment for hosting, care, and optional services. Clients acknowledge that digital services are dependent on access to hosting environments, servers, and software platforms (e.g., WordPress). 4. Payments 4.1 Recurring Payments:All care and maintenance or add-on services are billed monthly. Payments are due in advance of service delivery. 4.2 Late Payments:Services may be suspended if payments are not received on time. Reactivation may incur additional fees. 4.3 Refunds:Monthly subscriptions are non-refundable. One-time service fees (e.g., website builds) are subject to individual agreements. 5. Scope Limitations Pure Genius Media does not guarantee specific search engine rankings or financial results. We are not responsible for third-party software, server downtime, or external content issues. Clients are responsible for complying with applicable laws regarding their website content, including copyright and data protection regulations. 6. Intellectual Property All websites, graphics, code, and materials remain the intellectual property of Pure Genius Media until full payment is received for one-time builds. Clients retain rights to their content and media uploaded to their websites. 7. Termination Either party may terminate a recurring service plan with 30 days’ written notice. Termination does not automatically include refunds for unused periods unless agreed in writing. 8. Liability Pure Genius Media’s total liability for any claim arising out of these services shall not exceed the total amount paid by the client for the affected service in the preceding 12 months. We are not liable for indirect, incidental, or consequential losses. 9. Governing Law These Terms and Conditions are governed by the laws of [Your Country / Jurisdiction]. Any disputes shall be resolved in the courts of [Your City / Jurisdiction]. 10. Agreement to Terms By using our website or subscribing to any service, you acknowledge that you have read, understood, and agree to these Terms and Conditions.

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Adriana Grisales Heaven on Earth (in progress)

Adriana This is the story of Adriana Grisalez. But before I tell you who she was, I need to tell you who I was—because the version of me before I met her would change forever. I was born in 1968 and grew up in Hackney, London—one of the roughest neighbourhoods in the UK at that time. By 13, I had already learned a rule of survival: don’t look people in the eyes. If you stared too long, someone would bark, “What you looking at?” Then you had two choices—look away and be branded a pussy, or hold your ground and be ready to fight. I don’t know how many fights I had as a kid, but fists were the language of the streets. At school, in your neighbourhood, there was always a pecking order. If you could fight, you earned respect. If you couldn’t, you became the target—robbed, beaten, humiliated. I had no brothers or sisters to guide me, so I figured it out myself: fight hard, hurt them bad, and the less I’d have to fight again. Life on Kingshold Estate was no movie, but if you’ve ever seen Rise of the Footsoldier, that’s the environment. Drugs, crime, violence—it wasn’t glamorous. It was just normal. From my perspective, I had a happy childhood. I learned to defend myself early, and that gave me freedom. Respect was everything for a 14-year-old in Hackney, and by that age, I had it. I wasn’t the best fighter, but I could handle myself, and that was enough. So that’s the foundation. Street smart, streetwise, violent when I had to be, but still a nice guy. I smoked weed, DJ’d with my own sound system, and lived happy-go-lucky—until someone crossed me. Then it was fist-first, no hesitation. That was me in a nutshell. When I was 16, everything shifted. After a fight where I got smashed in the head with a brick and nearly lost an ear, my mum had had enough. She sent me to Canada to live with my dad. But Canada felt slow, backwards. I hated it. I got expelled from school, worked a job, and saved enough to repurchase a plane ticket back to the UK. So by Christmas 1987, I was back in London with my friends.And that’s where the real story begins. Part 1:  Meeting Adriana When I got back to the UK, I linked up with my best friend Ricky. He pointed out I was going to need money—he wasn’t wrong. I was 19, broke, and needing to re-establish myself. Ricky helped me land a job in the West End at a restaurant called Take 5—five fast food spots in one. I became a manager, and the first thing I did was hire Ricky to co-manage with me. Life fell into a routine. Every day I’d take the train to work, spend the day laughing with Ricky, pulling pranks, serving food, meeting people, and then ride the train back home. At home, I’d mix music, smoke weed, and practice DJ-ing. Nights were for hanging out with Ricky and a few friends, trading rhymes over dancehall, smoking weed, and living carefree. That was my rhythm. Until one day, on the train ride home, everything changed. I noticed a girl sitting across from me. She seemed to be rolling a spliff. I sat down in front of her, and when her eyes met mine, something sparked. I glanced at what she was rolling and said, “You can’t smoke that on here.” She looked up, laughed, and in a heavy European accent said, “No weed, no weed.” I leaned in and asked, “Do you want weed?” Back then, I sold it. She smiled, nodded. “You’ll have to come with me,” I told her. “It’s at my place.” She wore a crystal around her neck. I had a cross-chain. She reached out, touched my chain, then placed my hand on her crystal. Looking straight into my eyes, she asked in broken English, “Can I trust you?” Something about her gaze—it felt like she was looking straight into my soul. “Yes,” I said. “You can trust me.” She got off the train with me. I didn’t know where she was headed, but she followed me. Ricky and my friends split off, and I walked with her the twenty minutes back to my house. On the way, I taught her simple English words. Her name was Adriana. Her English was poor, but we tried. When we got to my place, I gave her the weed I’d promised—no charge. I was too intrigued. She asked for a notepad, and when I handed it to her, she started drawing. First, a boat. Then land. Then more pictures. That was how we spoke—through drawings. Piece by piece, she told me her story without words. She had been born in Colombia, kidnapped at age four while shopping with her mother, and taken across the sea to Germany. There, she was sold into a trafficking ring. She had been used for sex ever since. At seventeen, she tried to escape. At eighteen, she tried again. Each time they found her. But now, at twenty-one, she had escaped once more. She was in England, searching for a way back to Colombia, to find her mother. That was her only mission in life. That was our first conversation.That was the first day I met Adriana. It got late that first night, so I walked Adriana home. She lived about forty minutes from my house. Back then, I walked everywhere—buses weren’t my thing unless it was far. On the way, we practised her English. I dropped her off, then went home. The next day at work, I couldn’t get her out of my mind. I felt like I’d just met the most beautiful woman on Earth. Her skin was light, her hair wild and black, her presence unforgettable. My mind kept replaying the drawings, her story, and that feeling when her eyes met mine. As soon as my shift ended,

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The Legend of Pablo (in progress)

The Legend named Pablo Part 1   Friday 11:30 p.m. 11th November 2005 Axe FM studio It was just another Friday night at the Axe FM studio, we streamed Live from about 3 p.m. until 11:00 p.m. every night. We had to cut off at 11:00 because of sound pollution laws, and we did not want any of the neighbours to petition to get our studio shut down. We were located in Elstree Gardens just off Bounces Road in Edmonton Green. The stretch was known as the Murder Mile because of how many people had been murdered in the area. Every night that Pablo left me in charge of the studio overnight, he’d always say “Don’t get caught slipping,” to remind me, we were in a bad area. The studio had been up and running since January, and we were now in our 10th month, moving from strength to strength, with about 1000 viewers for the entire month of January to now well over 60,000 each month since July. Things were looking perfect. The last two DJs for the night had finished their set, Pablo was shutting down the live feed, and I was on my computer still working on our business plan. Where my computer was located, if you picture a square room, the door at the top middle, and the square divided into two, the bottom half then divided into two, so this square now has three sections, a whole half at the top, and two quarters at the bottom, the quarter on the left was our storage, the quarter on the right our Live streaming room, outside, the wall on the right, from the streaming room to the door was our studio equipment, the wall on the left from the storage room to the door, a couch for guests to lounge. From outside to enter our studio, there was first an iron gate you had to pull open, then a heavy fire door you needed to push open, It swung to the left, and my computer was right behind that door, so if you came in, you would need to close that door before you see me. Pablo was in the streaming room switching off the cameras and the two DJs were sitting on the couch behind me. I was busy working, not paying attention to anyone in the studio, I wanted to get this business plan done and dusted, I noticed the fire door was opened, It blocked my view of the DJs behind me. I heard Pablo’s voice, “What do you want, what do you want?” Then his voice raised “arr leave it out, guys!” His tone and sound made me look up, I saw a masked gunman with his gun in Pablo’s face. It never really computed what was happening, I stood up, and the gunman’s eyes widened when he saw me, “LOOK!” he shouted to his accomplice, we could not see each other because of the fire door. His accomplice shut the door and trained his gun on me, he kept switching his focus between me and the two DJs on the couch, I heard my mouth saying “Leave it out, guy I’ve got a son” I don’t know why I said that, but after I spoke, his gun remained pointed at me. Meanwhile, Pablo was arguing with the other gunman, “What you want? Cause we ain’t got no cash, what you want?” Three months ago month Zainab Kalako, a mother from west London was shot in her head as she cradled her baby, these were the thoughts going through my mind, I looked at Pablo, I saw him glance at me, I looked at my gunman, his pistol now inches from my face, I remembered the woman shot in the head last month, my only thought was, ‘my son, he is not going to know me, he won’t know who I am or how much I love him’ then I closed my eyes and waited for the BANG! How did I end up here? 37 years old with a gun in my face waiting for the Bang. Here is my story. Every once in a while a real-life living legend walks on this Earth, they will eat and drink with us, laugh and cry with us, they may look like one of us on the outside, but on the inside, there is something deep, profound and special that sets them apart from all of us. I want to dedicate this writing to the only Legend I have ever had the honour and privilege of knowing up close and personal. Paul Stewart, aka, Axeman Pablo MC.

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Project Management

BUSINESS PLANNING We are experienced in managing projects from end to end, which includes  Business Planning and writing business plans, cash flow analysis and cashflow forecast. SWOT analysis. Competition analysis. Market research, marketing and promotion opportunity research. PROJECT PLANNING Using our resources and agile or scrum project management tools we are able to pull teams together to cover the needs and requirements of the project such as Product Branding, web development, app creation, events management, launch parties, product placement, commercial productions, marketing and promotion and more. 

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Business Cards

We Design and create your business cards. First impressions count. Sometimes a persons very first encounter with your business can be via your business card, therefore having an impressive card can be to your advantage. We create business cards for every level of presentation, from basic cards to glossy, plastic and even high end metallic cards. Disclaimer: Yes we can design really sexy and professional business cards. But we will not be held responsible if your cards are so good that your competition tries to take you out. Use our business card service only if you want to stand head and shoulders above your peers, and you are not afraid to do so. Plain Standard Business cards £ 19 99 250 cards Front & Back List Item #2 List Item #3 Order Here 250 cards come free with Logo Design Gloss Finished Business cards £ 24 99 250 cards Front & Back List Item #2 List Item #3 Order Here 250 cards come free with Logo Design 3D Genius Shine Business cards £ 29 99 250 cards Front & Back List Item #2 List Item #3 Order Here 250 cards come free with Logo Design Rounded Corners Business cards £ 29 99 250 cards Front & Back List Item #2 List Item #3 Order Here 250 cards come free with Logo Design Ultra Thick Finish Business cards £ 39 99 250 cards Front & Back List Item #2 List Item #3 Order Here 250 cards come free with Logo Design Metalic Finished Business cards £ 49 99 250 cards Front & Back List Item #2 List Item #3 Order Here 250 cards come free with Logo Design

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Classroom

The Master Key System 24 Chapters 24 Videos The Master Key System – Charles F. Haanel – Part 1 – Law of Attraction 16:11 The Master Key System – Charles F. Haanel – Part 2 – Law of Attraction 16:33 The Master Key System – Charles F. Haanel – Part 3 – Law of Attraction 14:46 The Master Key System – Charles F. Haanel – Part 4 – Law of Attraction 14:46 The Master Key System – Charles F. Haanel – Part 5 – Law of Attraction 14:35 The Master Key System – Charles F. Haanel – Part 6 – Law of Attraction 13:14 The Master Key System – Charles F. Haanel – Part 7 – Law of Attraction 17:25 The Master Key System – Charles F. Haanel – Part 8 – Law of Attraction 17:25 The Master Key System – Charles F. Haanel – Part 9 – Law of Attraction 19:34 The Master Key System Charles F. Haanel Part 10 (Law of Attraction) 16:03 The Master Key System Charles F. Haanel Part 11 (Law of Attraction) 16:44 The Master Key System Charles F. Haanel Part 12 (Law of Attraction) 15:38 The Master Key System Charles F. Haanel Part 13 (Law of Attraction) 15:44 The Master Key System Charles F. Haanel Part 14 (Law of Attraction) 13:48 The Master Key System Charles F. Haanel Part 15 (Law of Attraction) 12:37 The Master Key System Charles F. Haanel Part 16 (Law of Attraction) 15:43 The Master Key System Charles F. Haanel Part 17 (Law of Attraction) 15:59 The Master Key System Charles F. Haanel Part 18 Law of Attraction 13:21 The Master Key System Charles F. Haanel Part 19 Law of Attraction 14:18 The Master Key System Charles F. Hannel Part 20 Law of Attraction 16:51 The Master Key System Charles F. Hannel Part 21 Law of Attraction 16:41 The Master Key System Charles F. Hannel Part 21 Law of Attraction 16:41 The Master Key System Charles F. Haanel Part 23 (Law of Attraction) 15:59 The Master Key System Charles F. Haanel Part 24 (Law of Attraction) 17:13 Christ Returns Playlist 9 Videos Christ’s Letters – Letter 1 of 9 1:32:16 Christ’s Letters – Letter 2 of 9 1:33:21 Christ’s Letters – Letter 3 of 9 1:12:01 Christ’s Letters – Letter 4 of 9 1:22:07 Christ’s Letters – Letter 5 of 9 1:36:32 Christ’s Letters – Letter 6 of 9 1:40:18 Christ’s Letters – Letter 7 of 9 1:14:40 Christ’s Letters – Letter 8 of 9 1:48:29 Christ’s Letters – Letter 9 of 9 1:12:45 Master Class Continued Playlist 3 Videos {Full Audiobook} 🎧 The Book “The Elites” Don’t Want You To Read… 1:35:07 Sample Video 0:16 Sample Video 0:16

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The Kudo Knights (in progress)

The Kudo Knights CHAPTER ONE: WHO ARE ‘THE KUDO KNIGHTS’? Episode One: Thursday 3rd August It was Josh’s 19th birthday, and he had just passed his driving test earlier that day. His dad had promised him that if he passed, he would buy him a car. Josh had his heart set on a BMW 325i and told his friends that’s what he was getting. So he was a little disappointed when his dad handed him a key that had FORD written on it, and even more disappointed when he looked outside and saw a second hand 1.1ltr Ford Fiesta. Seeing the expression on Josh’s face, his dad said, “Hey, it’s your first car son, and I’m paying your insurance bill. Prove to me you can be responsible with this for a year, and we will see what happens on your next birthday”. Josh’s had moved to live with his dad (name) since his mother died of Cancer a year ago, his dad was a chaufer for high end businessmen and celebrities and got paid a lot of money just to drive people around, he could easily afford the car Josh wanted, but wanted to make sure Josh understood the rules of the road thoroughly first. At least now, Josh finally had his own ride; he could go pick up his friends and drive around town instead of catching the bus. Thursday Evening 18:00 pm Josh went to see his best friend Alex that evening to show off his new car. “Wicked mate, you’re driving now”, said Alex. They looked the car over for all of 2 minutes (not very impressed), then went inside to watch Fast & Furious 8. It was about midnight when Josh left his friend’s house to head home. He was getting used to the feel of the car, driving at the speed limit, checking his mirrors, adjusting the volume of the radio. He decided to take the A10 home, the speed limit on there is 40mph and there are speed camera’s every two miles. As Josh proceeded on the A10, he could hear the sound of tuned engines in the distance but getting closer. He was at another set of red lights; he looked in his rearview mirror and saw the bright headlights of cars at the set of lights behind him. As his lights turned green he heard the roar of tuned engines, the whirl of super charges and the whoosh of turbo dump valves, then in an instant he was surrounded by high performance modified cars, for a split second he was transported into a scene strait from the movie Fast & Furious, at least 15 cars cruised by him doing at least 100mph, then suddenly they all slowed down as they approached the speed camera, then as soon as they were out of range of the speed camera boom they were off again. The whole episode was over in about 10 seconds, but Josh felt like he had been with them for 15 minutes, he noticed every car, every driver, every passenger and he took note of the really beautiful girl driving the blue Nissan Skyline that smiled at him as she drove by, he heard the sound of every engine, the note of every exhaust, the tune of every car stereo that flew by him. That night, when he got home, he could not get this scene out of his mind. Who were these guys? Where did they come from? [1] Friday 4th August The next morning over breakfast, Josh’s dad said he was going away for a week on business, (big celebrity name) was coming to the UK and needed a personal driver for the week. He would be up in Scotland until next weekend. “Take care of the place while I’m gone, son”. Josh and Alex were studying Auto engineering at college together, and along with Ryan, the three spent pretty much all day everyday dreaming about owning their own auto business. Outside of college, they watched football (all three Arsenal fans), played video games, all had part-time jobs and were saving for their first car. But now that Josh had his car there, there seemed to be a little more urgency in the others to get theirs. Josh worked part-time for KFC, taking orders at the drive-through. Alex, who was also 19, lived at home with his mum and worked as a chef at Pizza Hut, and Ryan, who was 20, worked part-time at Kwik Fit and lived by himself in a council flat. That evening after college, Josh drove his new car to work, “What’s all this then, you won the lotto”? said his boss in a patronising tone. “Nah, it’s my birthday present from my dad” “I didn’t know you were old enough to drive” “Very funny” Just put on his earphones and got comfortable in his seat, ready to take orders. The little red light flashed to let him know there was a car outside the order box “Welcome to KFC, can I take your order, please”? “Yeah, can I have a two-piece Colonel’s meal, a Twister, and a Zinger meal, please”? “A two-piece Colonel’s meal, Twister and Zinger meal, that’s $9.99, anything else with your order”? “No, that’s it, thanks” “OK, drive to the next window, please, you can pay there and collect your order” This is how Josh spent every Friday night from 8 pm until midnight. The job was extremely boring, but he got to eat a Colonel’s meal every night for free. Josh could never grow tired of KFC. Midnight, Josh handed his headphones over to Brian, who was taking the graveyard shift at the drive-through, “See you next week, Brian”, Josh said as he gave him the headphones. “What, you’re not coming in tomorrow”? “Nah, it’s my birthday, gonna do something with my friends, not sure what yet” “All the best, have a good one, mate, see ya next week” As Josh walked to his car, he could hear the

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The Lottery Weekend (in progress)

The Lottery Weekend By Pablo G McKenzieA Script for ICU Online Web TV films Friday As usual, Leroy collected £40 from his work colleagues as he left for the day. This was his Friday evening ritual; he went to the convenience store with his collection of lottery numbers and played £40 worth on the Euro lotto, £5 each from 7 colleagues plus his own £5. He had been doing this for just over two years; that was £520 he had spent in two years, and the most he ever won was £10. As he was leaving work this evening, he was calculating that he and his colleagues had spent over £4000 in two years. There had been a lot of signs this week, which all looked like good luck omens. 1) His boss, Mr Coldham, received a promotion that meant he would be leaving the department. Everyone hated Mr Coldham, who seemed to live up to his name (a cold and impersonal pig was a most fitting description). 2) Everyone in the department would be promoted up one level as a result, which meant Leroy would earn an extra £1000 each year, which only equalled an extra £83 in his salary each month, but hey, it’s better than nothing. 3) His ex-girlfriend finally gave him back his DVD collection, and 4) his bank approved him for his £2.5K loan, which he was going to use to go on holiday this summer. All this good news in one week, and to win the lottery would just be the icing on the cake, estimated jackpot £250 million, the biggest jackpot in history, 15 rollovers in a row, £31 million each if his syndicate won. Leroy leaves the building: “Have a nice weekend, Mr Green. See you Monday.” Lenny, the security guard, greeted everyone as they entered and left the building. He seemed to take a great deal of pride in his job and knew everyone who worked in his building by name.“Hey, you too, Lenny,” Leroy replied. It was a beautiful summers evening, the street was buzzing with people, every Friday Leroy would leave work, buy the lottery, grab a pint of ‘Strong Bow’ at the local bar, order a Chinese then make his way home, over the year he had managed to time it with such perfection he would arrive to his house 1 minute before the delivery driver from the Chinese take away. Then he would put his feet up, watch the sports channel while tucking into his Chinese, and that was about as exciting as Friday evenings got. Just as Leroy was about to cross the road to go to the newsagent’s, he heard a woman’s voice call him.“Hey, Leroy, is that you?”Leroy looked up at this amazingly stunning, beautiful woman standing before him. He didn’t recognise her, but she knew his name.“Yeah, and who are you?”“It’s me, Amanda from high school, we were in the same class”Leroy thought back and remembered a fat little freckled girl with braces on her teeth and national health glasses thicker than magnifying glass lenses; her name was Amanda. No, this could never be the same girl in a million years.“Err, Amanda Dearth?” He said doubtfully“Wow, you remember my last name aswell,” she said, impressed. “You have not changed one bit, you look the same as school days, well, except for the little goatee, I would have recognised you anywhere” Leroy took a step back to admire the masterpiece of human sculpture before his eyes. Her face was immaculate, with no freckles in sight, no glasses, and perfect teeth. Her high cheekbones and lips were so striking that even Angelina Jolie would envy them. Her neck was long and slender, and her shoulders were broad yet elegant. She stood about 5” 5 inches and her hourglass figure curved in all the right places, her long, slender legs looked good enough to suck on, and her feet looked beautiful in her high-heeled stilettos. Leroy was actually dribbling when he said,“Wow, gue lud greally rood” (translation: You look really good)Amanda could only chuckle at Leroy’s response.“So what do you do now?” She askedComposing himself, he replied, “Oh, I work for an insurance firm,” pointing at the building he just came from,“ home, content, car, pets, I just got a promotion this week as well, it’s not bad, pays the bills, etc, what about you? What do you do?”“I own Vertigo Fitness, you know, the gym that picks you up”“Wow, that’s you, I’ve been seeing your ads on TV, you’re, you’re the woman in the TV commercials”“Yeah, that’s me”“But what happened, I mean, in school you were, well, you were,”“Fat and ugly,” Amanda interrupted.“Well, I didn’t want to say that, but well, yeah”“I was studying hard, you know, after high school, I moved to Japan for 6 years. I studied many things. I came back four years ago, and now I have been running Vertigo for two years, and I am only 25.”“Wow,” said Leroy, still looking amazed“Where are you going now? Do you want to see my new gym? We are having the opening party tonight in the Zero Gravity Bar. It starts at 7 pm.”“Well, I had nothing planned, I was just gonna go home, but hey, I will get changed, and I will be there.”“Have you kept in touch with anyone from school days?” asked Amanda“Only Doughnut and Burrell’s,” Leroy replied“Oh my gosh, he’s still called Doughnut, after all these years,” she chuckles,“ what’s his real name?”“I can’t remember, I’ve called him doughnut for so long now, it’s funny even his girlfriend calls him doughnut too.”“Well look, the opening party starts at 8:00 pm its invite only but I will put your name on the door, jacket and tie, no jeans or trainers, this is a corporate event as we are moving into health and beauty media, I will be looking out for you, maybe you can come back to my hotel with me for the after party”The grin on Leroy’s face

The Lottery Weekend (in progress) Read More »

In her eyes

Bonyak exited his car and crossed the road; he entered the coffee shop where he had agreed to meet her.

As they sat in the coffee shop and talked he looked into her eyes and was captivated by memories of long ago.

In her eyes Read More »